STRATEGI BERSAING MEMO AREMA (Survei Deskriptif tentang Strategi Bersaing Harian Pagi Memo Arema Tahun 2011)
Memo Arema is one of mass media firm that produces and distributes their daily newspaper in Malang Raya region. They are in competition with other dailies in the industry to get audience attention and advertising revenue that act as scarce resources for mass media firms. This research aims to know,...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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