ANALISIS PERILAKU KONSUMEN DALAM PEMILIHAN OBAT GENERIK DAN BERMEREK (STUDI PADA KONSUMEN PRODUK OBAT BERBAHAN AKTIF PARASETAMOL DI WILAYAH KOTA PURWOKERTO, KABUPATEN BANYUMAS, JAWA TENGAH)
One of solution to reduce cost of public health services by increasing generic drug using. Paracetamol is an essential drug which indicated for antiinflammatory and antipyretic that widely used by the Indonesian people. Paracetamol�s marketing as an OTC product was focused on consumers as its dire...
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| Formatua: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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