| Summary: | The aim of this study were to analyze the effect of motives (economics, social,
and entertainment) as a substance of the motivation establishment of the farmers to
the ownership of the business scale and income, and to recognize the number of cattle
owned by farmers and income of the farmers simultaneously. Two districts sample
was chosen by purposive sampling method, while 80 farmers were selected by
purposive convenience sampling. The observed parameters were business scale,
motives and income of the farmers. The income of the farmers was determined by
calculating the differences between the total revenue and the total cost per animal unit
per year. To understand the effect of the motives to the business scale and incomes
was used the partial least square (PLS) model. The result of the study showed that the
economics and social motives influenced significantly to the business scale and the
income of the farmers, while the entertainment motive has no effect. The business
scale have a significant effect on income. It was concluded that the most powerful
motives that positively effect to the business scale and incomes of the farmers was the
economic and social motives, while the entertainment motive has no effect to the
business scale and incomes of the farmers. Motivation gave positive effect to the
business scale and incomes of the cattle in Pati residency.
|
|---|