Brand personality and image on customer retention: examining Islamic banking services in Malaysia
| Main Authors: | , , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/10471/4/Brand_Personality_and_Image.pdf |
| _version_ | 1796875800247533568 |
|---|---|
| author | I, Osman Abdullah, Kalthom N.I, Abdullah |
| author_facet | I, Osman Abdullah, Kalthom N.I, Abdullah |
| author_sort | I, Osman |
| collection | IIUM |
| first_indexed | 2024-03-05T22:43:42Z |
| format | Proceeding Paper |
| id | oai:generic.eprints.org:10471 |
| institution | International Islamic University Malaysia |
| language | English |
| last_indexed | 2024-03-05T22:43:42Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | oai:generic.eprints.org:104712012-04-27T06:29:12Z http://irep.iium.edu.my/10471/ Brand personality and image on customer retention: examining Islamic banking services in Malaysia I, Osman Abdullah, Kalthom N.I, Abdullah BP173.75 Islam and economics 2009 Proceeding Paper NonPeerReviewed application/pdf en http://irep.iium.edu.my/10471/4/Brand_Personality_and_Image.pdf I, Osman and Abdullah, Kalthom and N.I, Abdullah (2009) Brand personality and image on customer retention: examining Islamic banking services in Malaysia. In: International Business & Economics Conference, 2009. (Unpublished) |
| spellingShingle | BP173.75 Islam and economics I, Osman Abdullah, Kalthom N.I, Abdullah Brand personality and image on customer retention: examining Islamic banking services in Malaysia |
| title | Brand personality and image on customer retention: examining Islamic banking services in Malaysia |
| title_full | Brand personality and image on customer retention: examining Islamic banking services in Malaysia |
| title_fullStr | Brand personality and image on customer retention: examining Islamic banking services in Malaysia |
| title_full_unstemmed | Brand personality and image on customer retention: examining Islamic banking services in Malaysia |
| title_short | Brand personality and image on customer retention: examining Islamic banking services in Malaysia |
| title_sort | brand personality and image on customer retention examining islamic banking services in malaysia |
| topic | BP173.75 Islam and economics |
| url | http://irep.iium.edu.my/10471/4/Brand_Personality_and_Image.pdf |
| work_keys_str_mv | AT iosman brandpersonalityandimageoncustomerretentionexaminingislamicbankingservicesinmalaysia AT abdullahkalthom brandpersonalityandimageoncustomerretentionexaminingislamicbankingservicesinmalaysia AT niabdullah brandpersonalityandimageoncustomerretentionexaminingislamicbankingservicesinmalaysia |