Brand personality and image on customer retention: examining Islamic banking services in Malaysia

Brand personality and image on customer retention: examining Islamic banking services in Malaysia

Bibliographic Details
Main Authors: I, Osman, Abdullah, Kalthom, N.I, Abdullah
Format: Proceeding Paper
Language:English
Published: 2009
Subjects:
BP173.75 Islam and economics
Online Access:http://irep.iium.edu.my/10471/4/Brand_Personality_and_Image.pdf

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