Determinants of salespersons tenure in sales career: a study on car sales executives in Malaysia
Over the last few decades businesses have witness a shift from transaction to a closer relationship management orientation. Marketing scholars have reported a shift of business orientations from products, to sales and finally to marketing. Thus, an extant of literature has reported that marketing or...
Main Authors: | Zain, Osman M., Dahari, Zainurin |
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Format: | Proceeding Paper |
Language: | English |
Published: |
2011
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Subjects: | |
Online Access: | http://irep.iium.edu.my/10757/1/Determinants_Salespersons_Tenure_in_Sales_Career.pdf |
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