| Summary: | This research aimed to identify tourism promotion acticities of Lahat
Regency, refers to the support of the implementation of tourism promotion as well
as the consistency of the implementation of tourism promotion activites. The
impelemntation of tourism promotion activities support which is viewed from
management support, marketing mixture support, and both facilities and
infrastructure support. The consistency of the implementation of tourism
promotion which is viewed from the consistency of promoting the product,
consistency of form and consistency of tourism promotion activities of tourism
visits. The method applied in this research is a qualitative descriptive method with
16 informants.
The results of this research indicates that the tourism promotion activities
undertaken by the department of culture and tourism of Lahat Regency was
conducted by the use of the promotion mixture. i.e advertising, face-to-face
selling, sales promotion and public relations. Management support in the tourism
promotion activities have been implemented based on the basic tasks and
functions based on the existing fields in the department of culture and tourism of
Lahat Regency, marketing mixture support which done through product
restructuring, badget arrangement and distribution of tourism activities, facilities
and infrastructure support are will focused on the tourism object Ribang
Kemambang Recreation Park.
The consistency of implementation of the promotion of tourism visits which is
viewed from the promoted products during 2007 � 2010 has not changed, the form
of tourism promotion activities which is changing every year, the budget
consistency which has increased every year but remains focused in the potential
of arts and culture promotion, while the consistency of the number of tourism
visits have increased each year and is able to meet the target of tourism visits in
the Lahat Regency.
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