Loyalitas pelanggan Convenience Store 7-Eleven di Jakarta
The purpose of this research is to analyse the impact of perceived value, customer satisfaction, store image and service quality on the consumer loyalty of the 7-Eleven convenience store in Jakarta. This research is conducted by using the Oliver (1999) loyalty model and model that is introduced by O...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| _version_ | 1826045971437453312 |
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| author | , Andriyati , Prof. Dr. Basu Swastha Dharmmesta, M.B.A. |
| author_facet | , Andriyati , Prof. Dr. Basu Swastha Dharmmesta, M.B.A. |
| author_sort | , Andriyati |
| collection | UGM |
| description | The purpose of this research is to analyse the impact of perceived value,
customer satisfaction, store image and service quality on the consumer loyalty of
the 7-Eleven convenience store in Jakarta. This research is conducted by using
the Oliver (1999) loyalty model and model that is introduced by Omar and
Sawmong (2007) with the path analysis technique.
This research was conducted on the customer�s of the 7-Eleven
convenience store who are doing transaction in 5 outlets of the 7-Eleven by using
questionnaire with Likert scale for data sampling, which is distributed to 250
respondents. Data analysis to test the hypothesis is carried out by using the
Structural Equation Model.
The result of this research shows that to increase the customer loyalty of
the 7-Eleven by using model that is introduced by Omar and Sawmong will be
more effective if it is carried out with perceived value variable. |
| first_indexed | 2024-03-13T22:45:50Z |
| format | Thesis |
| id | oai:generic.eprints.org:118236 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:45:50Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1182362016-03-04T08:26:30Z https://repository.ugm.ac.id/118236/ Loyalitas pelanggan Convenience Store 7-Eleven di Jakarta , Andriyati , Prof. Dr. Basu Swastha Dharmmesta, M.B.A. ETD The purpose of this research is to analyse the impact of perceived value, customer satisfaction, store image and service quality on the consumer loyalty of the 7-Eleven convenience store in Jakarta. This research is conducted by using the Oliver (1999) loyalty model and model that is introduced by Omar and Sawmong (2007) with the path analysis technique. This research was conducted on the customer�s of the 7-Eleven convenience store who are doing transaction in 5 outlets of the 7-Eleven by using questionnaire with Likert scale for data sampling, which is distributed to 250 respondents. Data analysis to test the hypothesis is carried out by using the Structural Equation Model. The result of this research shows that to increase the customer loyalty of the 7-Eleven by using model that is introduced by Omar and Sawmong will be more effective if it is carried out with perceived value variable. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Andriyati and , Prof. Dr. Basu Swastha Dharmmesta, M.B.A. (2013) Loyalitas pelanggan Convenience Store 7-Eleven di Jakarta. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58180 |
| spellingShingle | ETD , Andriyati , Prof. Dr. Basu Swastha Dharmmesta, M.B.A. Loyalitas pelanggan Convenience Store 7-Eleven di Jakarta |
| title | Loyalitas pelanggan Convenience Store 7-Eleven di Jakarta |
| title_full | Loyalitas pelanggan Convenience Store 7-Eleven di Jakarta |
| title_fullStr | Loyalitas pelanggan Convenience Store 7-Eleven di Jakarta |
| title_full_unstemmed | Loyalitas pelanggan Convenience Store 7-Eleven di Jakarta |
| title_short | Loyalitas pelanggan Convenience Store 7-Eleven di Jakarta |
| title_sort | loyalitas pelanggan convenience store 7 eleven di jakarta |
| topic | ETD |
| work_keys_str_mv | AT andriyati loyalitaspelangganconveniencestore7elevendijakarta AT profdrbasuswasthadharmmestamba loyalitaspelangganconveniencestore7elevendijakarta |