Loyalitas pelanggan Convenience Store 7-Eleven di Jakarta
The purpose of this research is to analyse the impact of perceived value, customer satisfaction, store image and service quality on the consumer loyalty of the 7-Eleven convenience store in Jakarta. This research is conducted by using the Oliver (1999) loyalty model and model that is introduced by O...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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