Analisis Strategi Bersaing PT '
The strategies used by companies in its business to gain a wider market or to maintain business continuity. This thesis aims to analyze the strategy of a company engaged in the life insurance industry with a focus on analyzing the current strategies undertaken, analyzing strengths, weaknesses, oppor...
| Main Authors: | , |
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: |
| _version_ | 1797032911042510848 |
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| author | , Arief Budiman , Dr. Fahmy Radhy, M.B.A. |
| author_facet | , Arief Budiman , Dr. Fahmy Radhy, M.B.A. |
| author_sort | , Arief Budiman |
| collection | UGM |
| description | The strategies used by companies in its business to gain a wider market or to
maintain business continuity. This thesis aims to analyze the strategy of a
company engaged in the life insurance industry with a focus on analyzing the
current strategies undertaken, analyzing strengths, weaknesses, opportunities and
threats facing the company, which in turn is used to formulate a recommendation
strategy.
This study uses a model of Porter's Five Forces Analysis, SWOT Analysis, Key
Success Factor and Generic Strategies in analyzing the company's competitive
strategy.
The results showed that the strategy is run by a management company are still can
be used in the face of competition today. A good synergy between the
management of the company is the main advantage. Differentiation strategy is the
recommendations of this research for companies in the insurance industry to faces
in tight competition. The study recommends that companies improve the
relationship between bank staff with salespeople in order to provide a positive
impact for the company. |
| first_indexed | 2024-03-13T22:45:51Z |
| format | Thesis |
| id | oai:generic.eprints.org:118243 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:45:51Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1182432016-03-04T08:26:55Z https://repository.ugm.ac.id/118243/ Analisis Strategi Bersaing PT ' , Arief Budiman , Dr. Fahmy Radhy, M.B.A. ETD The strategies used by companies in its business to gain a wider market or to maintain business continuity. This thesis aims to analyze the strategy of a company engaged in the life insurance industry with a focus on analyzing the current strategies undertaken, analyzing strengths, weaknesses, opportunities and threats facing the company, which in turn is used to formulate a recommendation strategy. This study uses a model of Porter's Five Forces Analysis, SWOT Analysis, Key Success Factor and Generic Strategies in analyzing the company's competitive strategy. The results showed that the strategy is run by a management company are still can be used in the face of competition today. A good synergy between the management of the company is the main advantage. Differentiation strategy is the recommendations of this research for companies in the insurance industry to faces in tight competition. The study recommends that companies improve the relationship between bank staff with salespeople in order to provide a positive impact for the company. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Arief Budiman and , Dr. Fahmy Radhy, M.B.A. (2013) Analisis Strategi Bersaing PT '. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58187 |
| spellingShingle | ETD , Arief Budiman , Dr. Fahmy Radhy, M.B.A. Analisis Strategi Bersaing PT ' |
| title | Analisis Strategi Bersaing PT ' |
| title_full | Analisis Strategi Bersaing PT ' |
| title_fullStr | Analisis Strategi Bersaing PT ' |
| title_full_unstemmed | Analisis Strategi Bersaing PT ' |
| title_short | Analisis Strategi Bersaing PT ' |
| title_sort | analisis strategi bersaing pt 39 |
| topic | ETD |
| work_keys_str_mv | AT ariefbudiman analisisstrategibersaingpt39 AT drfahmyradhymba analisisstrategibersaingpt39 |