| Summary: | Competition, resulted from many telecommunication service providers
getting involved in offering cheap price to customers, leads operators to attempt to
search for alternative incomes to keep their business sustainability. Bundling
strategy is one choice for operators to boost customers� growth.
This research aims at examining the influence of service quality (relational
quality, competitiveness, reputation, supportive features, and transmission quality)
on customers� satisfaction related to bundling product of iPhone 4 and simPATI
prepaid service of Telkomsel.
The research respondents are Telkomsel�s customers that have bought
bundling product of iPhone 4 and simPATI prepaid service of Telkomsel.
Consumers who serve as the respondents are consumers who have been using a
prepaid card with the iphone 4 simPATI. Data analysis method employed in this
research is linear multiple regression.
The research result shows that indicator of relational quality, supportive
features, and transmission quality influences satisfaction level received by
customers of iPhone 4 and simPATI prepaid service of Telkomsel. However,
indicator of competitiveness and reputation becomes two variables that are not
supported to influence customers� satisfaction of iPhone 4 and simPATI prepaid
service of Telkomsel.
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