Tingkat Recall Product Placement pada Film dalam Long Term Memory Penonton Serta Faktor Penyebabnya Secara Kualitatif
When a prospective customer are faced with many choices of products in their purchase decision, the memories and impressions of a product brand will be an important consideration in order to influence the consumer decision, this is what all marketer need in order to win the market in an industry. Mo...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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