Evaluasi Strategi Pengembangan Produk Baru Taman Reptiles dan Amphibi, Studi Kasus: Kebun Binatang Gembira Loka Yogyakarta

The purpose of this research was to analyze brand awareness, brand attitude also the influence of brand loyalty towards Reptiles and Amphibians Park in Gembira Loka Zoo

Bibliographic Details
Main Authors: , Jessyca Priscilla Mahalia, , Dr. Ike Janita Dewi, MBA.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
Description
Summary:The purpose of this research was to analyze brand awareness, brand attitude also the influence of brand loyalty towards Reptiles and Amphibians Park in Gembira Loka Zoo