| Summary: | This study aims to analyze the present situation of Puri Husada Hospital
that includes an evaluation of the condition of the hospital services industry and
its competitive pressures and the strength or weakness of Puri Husada Hospitalowned
resources in facing competition in hospital services industry. Puri Husada
Hospital has developed several strategies to deal with competition changes that
occur, so the study also aimed to evaluate the suitability of the strategy has been
applied.
Source of data used in this study came from the Central Bureau of
Statistics Sleman, Sleman District Health Office, and PERSI (Hospital
Association of Indonesia), documentation of Puri Husada Hospital, as well as
interviews with management of Puri Husada Hospital. In conducting the analysis,
the author conducted an analysis of the external environment faced by the Puri
Husada Hospital and then analyzes its internal environment then performed a
SWOT analysis (Strength, Weakness, Opportunity, Threat) to determine what
aspects of the strengths, weaknesses, opportunities, and threats of Puri Husada
Hospital. Based on the analysis of external and internal environment that has been
done, it can be identified the appropriate strategic alternatives for Puri Husada
Hospital once performed an evaluation of present strategies if still can be used to
face competition in the future.
The research results show that there are several factors that caused the
hospital services industry is still attractive to enter, on the other hand there are
also several factors that cause this industry is less attractive to enter. The strategy
has been implemented by Puri Husada Hospital still appropriate to face
competition that exists but requires some improvements in the implementation of
the strategy and also the implementation of other strategic alternatives.
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