Pengaruh Kepuasan Pelanggan Pada Perkembangan Bisnis Pusat Aplikasi VisaStudi Kasus di DVPC Jakarta
Customer satisfaction index becomes a benchmark in assessing customer satisfaction level compare with the perceived service. This research is meant to prove if there is an effect on the customer satisfaction index to the amount of the application received. Giving information for the factors that giv...
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: |
| _version_ | 1826045985405534208 |
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| author | , Muhammad Zaki Mubarak , John Suprihanto, M.I.M. |
| author_facet | , Muhammad Zaki Mubarak , John Suprihanto, M.I.M. |
| author_sort | , Muhammad Zaki Mubarak |
| collection | UGM |
| description | Customer satisfaction index becomes a benchmark in assessing customer
satisfaction level compare with the perceived service. This research is meant to prove
if there is an effect on the customer satisfaction index to the amount of the application
received. Giving information for the factors that given the contributions to the
customer satisfaction index, also the factors that makes the travel agents in choosing
DVPC as their application center. This research also explaining the advantage and
disadvantage from the niche market strategy and giving the adequate information for
DVPC type of business.
Researcher gets the data information from questioner, interview, and internal
company data in helping to get arguments. Questioner result is collected and it
becomes satisfaction index that gives a score to several service factors. To explain
the relationship between customer satisfaction indexes with the number of
application, researcher analyzes using SPSS 16.0 software with Pearson data
analysis, using data in the period of year 2010 until year 2011.
In the research result found that there is no positive correlation between
customer satisfaction index and the number of application. Based on the observation,
customer satisfaction index is affected by the service felt by the consumer at the time
of the service given, that can be change anytime if there is no consistency to the
service given. Customer satisfaction index can be used as the benchmark to observe
the business development in the future. |
| first_indexed | 2024-03-13T22:46:02Z |
| format | Thesis |
| id | oai:generic.eprints.org:118304 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:46:02Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1183042016-03-04T08:40:52Z https://repository.ugm.ac.id/118304/ Pengaruh Kepuasan Pelanggan Pada Perkembangan Bisnis Pusat Aplikasi VisaStudi Kasus di DVPC Jakarta , Muhammad Zaki Mubarak , John Suprihanto, M.I.M. ETD Customer satisfaction index becomes a benchmark in assessing customer satisfaction level compare with the perceived service. This research is meant to prove if there is an effect on the customer satisfaction index to the amount of the application received. Giving information for the factors that given the contributions to the customer satisfaction index, also the factors that makes the travel agents in choosing DVPC as their application center. This research also explaining the advantage and disadvantage from the niche market strategy and giving the adequate information for DVPC type of business. Researcher gets the data information from questioner, interview, and internal company data in helping to get arguments. Questioner result is collected and it becomes satisfaction index that gives a score to several service factors. To explain the relationship between customer satisfaction indexes with the number of application, researcher analyzes using SPSS 16.0 software with Pearson data analysis, using data in the period of year 2010 until year 2011. In the research result found that there is no positive correlation between customer satisfaction index and the number of application. Based on the observation, customer satisfaction index is affected by the service felt by the consumer at the time of the service given, that can be change anytime if there is no consistency to the service given. Customer satisfaction index can be used as the benchmark to observe the business development in the future. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Muhammad Zaki Mubarak and , John Suprihanto, M.I.M. (2013) Pengaruh Kepuasan Pelanggan Pada Perkembangan Bisnis Pusat Aplikasi VisaStudi Kasus di DVPC Jakarta. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58250 |
| spellingShingle | ETD , Muhammad Zaki Mubarak , John Suprihanto, M.I.M. Pengaruh Kepuasan Pelanggan Pada Perkembangan Bisnis Pusat Aplikasi VisaStudi Kasus di DVPC Jakarta |
| title | Pengaruh Kepuasan Pelanggan Pada Perkembangan Bisnis Pusat Aplikasi VisaStudi Kasus di DVPC Jakarta |
| title_full | Pengaruh Kepuasan Pelanggan Pada Perkembangan Bisnis Pusat Aplikasi VisaStudi Kasus di DVPC Jakarta |
| title_fullStr | Pengaruh Kepuasan Pelanggan Pada Perkembangan Bisnis Pusat Aplikasi VisaStudi Kasus di DVPC Jakarta |
| title_full_unstemmed | Pengaruh Kepuasan Pelanggan Pada Perkembangan Bisnis Pusat Aplikasi VisaStudi Kasus di DVPC Jakarta |
| title_short | Pengaruh Kepuasan Pelanggan Pada Perkembangan Bisnis Pusat Aplikasi VisaStudi Kasus di DVPC Jakarta |
| title_sort | pengaruh kepuasan pelanggan pada perkembangan bisnis pusat aplikasi visastudi kasus di dvpc jakarta |
| topic | ETD |
| work_keys_str_mv | AT muhammadzakimubarak pengaruhkepuasanpelangganpadaperkembanganbisnispusataplikasivisastudikasusdidvpcjakarta AT johnsuprihantomim pengaruhkepuasanpelangganpadaperkembanganbisnispusataplikasivisastudikasusdidvpcjakarta |