Analisis Strategi Bersaing AAA Finance (AAA-F) Dalam Industri Pembiayaan Di Indonesia
This thesis is aimed to analyze the strategy of a company in multi-finance industry which focuses on evaluating the current strategies, analyzing the strengths, weaknesses, opportunities and threats faced by the company, and eventually make a recommendation of the company�s strategy. The study use...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| _version_ | 1826045986813771776 |
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| author | , Noel Krisnandar Yahya , Dr. Fahmy Radhi, M.B.A. |
| author_facet | , Noel Krisnandar Yahya , Dr. Fahmy Radhi, M.B.A. |
| author_sort | , Noel Krisnandar Yahya |
| collection | UGM |
| description | This thesis is aimed to analyze the strategy of a company in multi-finance
industry which focuses on evaluating the current strategies, analyzing the
strengths, weaknesses, opportunities and threats faced by the company, and
eventually make a recommendation of the company�s strategy. The study uses the
model of Porter's Five Forces Analysis, Value Chain Analysis and SWOT
analysis which is used as the basis for strategy formulation using Porter's generic
strategy approach.
The results showed that the strength of the company's intangible assets, in
this case is its reputation of fast friendly financing tag has become the major
strength of the company which is in a growth and expansion phase. In addition,
the strength of conservative approach on used car financing and user car
refinancing have been selected to be the major market segment at the moment
while the company start its expansion on new differentiation product of used
motorcycle refinancing that is marketed to the public.
Focused strategy on current segment becomes the recommendation of this
study for the company as means in fast page of their planned expansion phase to
build a strong customer base considering the present strengths and to mitigate its
limitations. The results of this research also recommend that the company should
enhance their source of funding with alternative funding outside bank loan so that
the company�s business strategies become more competitive and comprehensively
transformed into sustainable strategies. |
| first_indexed | 2024-03-13T22:46:04Z |
| format | Thesis |
| id | oai:generic.eprints.org:118311 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:46:04Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1183112016-03-04T08:41:28Z https://repository.ugm.ac.id/118311/ Analisis Strategi Bersaing AAA Finance (AAA-F) Dalam Industri Pembiayaan Di Indonesia , Noel Krisnandar Yahya , Dr. Fahmy Radhi, M.B.A. ETD This thesis is aimed to analyze the strategy of a company in multi-finance industry which focuses on evaluating the current strategies, analyzing the strengths, weaknesses, opportunities and threats faced by the company, and eventually make a recommendation of the company�s strategy. The study uses the model of Porter's Five Forces Analysis, Value Chain Analysis and SWOT analysis which is used as the basis for strategy formulation using Porter's generic strategy approach. The results showed that the strength of the company's intangible assets, in this case is its reputation of fast friendly financing tag has become the major strength of the company which is in a growth and expansion phase. In addition, the strength of conservative approach on used car financing and user car refinancing have been selected to be the major market segment at the moment while the company start its expansion on new differentiation product of used motorcycle refinancing that is marketed to the public. Focused strategy on current segment becomes the recommendation of this study for the company as means in fast page of their planned expansion phase to build a strong customer base considering the present strengths and to mitigate its limitations. The results of this research also recommend that the company should enhance their source of funding with alternative funding outside bank loan so that the company�s business strategies become more competitive and comprehensively transformed into sustainable strategies. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Noel Krisnandar Yahya and , Dr. Fahmy Radhi, M.B.A. (2013) Analisis Strategi Bersaing AAA Finance (AAA-F) Dalam Industri Pembiayaan Di Indonesia. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58257 |
| spellingShingle | ETD , Noel Krisnandar Yahya , Dr. Fahmy Radhi, M.B.A. Analisis Strategi Bersaing AAA Finance (AAA-F) Dalam Industri Pembiayaan Di Indonesia |
| title | Analisis Strategi Bersaing AAA Finance (AAA-F) Dalam Industri Pembiayaan Di Indonesia |
| title_full | Analisis Strategi Bersaing AAA Finance (AAA-F) Dalam Industri Pembiayaan Di Indonesia |
| title_fullStr | Analisis Strategi Bersaing AAA Finance (AAA-F) Dalam Industri Pembiayaan Di Indonesia |
| title_full_unstemmed | Analisis Strategi Bersaing AAA Finance (AAA-F) Dalam Industri Pembiayaan Di Indonesia |
| title_short | Analisis Strategi Bersaing AAA Finance (AAA-F) Dalam Industri Pembiayaan Di Indonesia |
| title_sort | analisis strategi bersaing aaa finance aaa f dalam industri pembiayaan di indonesia |
| topic | ETD |
| work_keys_str_mv | AT noelkrisnandaryahya analisisstrategibersaingaaafinanceaaafdalamindustripembiayaandiindonesia AT drfahmyradhimba analisisstrategibersaingaaafinanceaaafdalamindustripembiayaandiindonesia |