Factors Influencing Purchase Intention of Mbakdiskon`S Consumers
This research was examining the factors influencing purchase intention of Mbakdiskon�s consumers. The independent variables which include are attitude toward Twitter advertising, brand familiarity of Mbakdiskon, and relevance of advertisement. This research is a quantitative research and uses conv...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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