Segmentasi Pasar Telepon Pintar
This study aims to identify consumer segments based on benefits that are prioritized in the selection of smartphones. The data is obtained and collected using questionnaires from 200 respondents who had used a smartphone with Android, IOS, BlackBerry, Symbian, or Windows Mobile / Windows Phone 7 ope...
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| Formatua: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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