| Summary: | Malioboro, known as icon of Yogyakarta tourism, is one of the favorite
destinations for both domestic and foreign tourists. As the special destination, this
area offers special interest tourism such as shopping, culinary, culture and
nostalgia. Beside that, its supported by an adequate facilities and good
accessibility. However, on the other hand many tourists complain of discomfort in
this area, such as about cleanliness, parking lot, pedestrian, traffic congestion,
safety, and price.
In the study of theories, experience is one of the factors that influence the
image of tourism destinations, so that more and more good impression of
experience subsequently produce a positive image. Ideally, Malioboro should be
able to present a memorable experience for tourists, even zero complain, so
further that will supported the positive image of Malioboro. Based on the
potential and the weakness it has, it needs to be identified that the tourist
experiences influences the image of Malioboro, which would then be used to find
a strategy for development of Malioboro.
The analysis conducted of this study were the verification analysis method
by hypothesis testing and descriptive analysis method for supporting hypothesis
test. The hypothesis of this study is that the tourist experience influence the
image of Malioboro. The statistical method used to test this hypotheses is
Spearman Rank correlation. Analyses were performed by using SPSS-20 for
Windows.
The results showed unsubstantiated hypothesis. This means that the
conditions on the field has contradiction with the study of theories, so it can be
said, "it is not necessary the good tourist experience would influences the image
to be good, or conversely, bad experience influences the image to be bad". In the
case of Jl. Malioboro dan Jl. Ahmad Yani, there are factors beyond the
destination firmly established imaging Malioboro. These factors led to the media
because it is being able to provide more access to the public knowledge of
developments in Malioboro.. This is demonstrated by the many media that
highlight Malioboro by comparing the historical romantism while ago with the
development of the current. Average media criticize and discuss that there has
been quality degradation of the atmosphere or the essence of Malioboro caused
by commercialization, density and traffic chaos.. This is influence to the
background information of the tourists. Therefore it is very important using of
advances in information technology through a variety of media to promote
Malioboro and increase involvements of academics community in imaging
Malioboro as a counterweight, so it would be neutral, proportional and not
carrying the interest of any party opinion.
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