| Summary: | Research of tourism atraction theatre Calonarang tetekan in Puri
ABSTRACT
Agung Kerambitan (Royal Palace Kerambitan) in Tabanan Bali to identify as
well as analyze the strengths, weaknesses, opportunities, and threats factor
faced in Puri Agung Wisata management. It�s also aimed to evaluate and
formulate the best and the compatible implementation and the environmental
changes in tourism industry. Start research was done October 1 2009 until
Junuary 2012.
The evaluation on the marketing strategies of Puri Agung Kerambitan
was done under derscriptive analisys method. The methods of data collection
applied in this research were observation, interviews, questionnaires, and
literature studies. The data analisys method uses the SWOT (Stengths,
Weaknesses, Opportunities, and Threats) analisys which used to identify the
internal factors (Strengths & Weaknesess) and the external factor
(Opportunities & Threats) of the company. Befode the indentification the
falidity and realiability test were done to determine whether the data ws
valid and reliable. The result of the analisys were described in the SWOT
quadrant of the company�s growth and applicable strategy alternatives can be
elaborated.
Based on the result, it shows that the position of Puri Agung
Kerambitan, Tabanan is in the quadrant I A, having suggests that the
company apply the agresive marketing strategy (Growth Oriented Strategy)
to maintain its position in company tourism attraction can the competition of
the tourism industries attraction in Tabanan, or Bali area.
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