Analisis Hubungan Antara Kecerdasan Emosi dan Kinerja Pada Manager Penjualan Pada Direktorat Consumer Banking PT 'X'

The competition within Indonesian banking industry is getting more competitive, it is highly depends of the sales team performance in increasing company profit and revenue. The work loads that lies on the sales team to achieve company target, also with competition they face with other banking sales...

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Bibliographic Details
Main Authors: , Elissar Rahmah, , Dr. Supra Wimbarti, M.Sc.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
Description
Summary:The competition within Indonesian banking industry is getting more competitive, it is highly depends of the sales team performance in increasing company profit and revenue. The work loads that lies on the sales team to achieve company target, also with competition they face with other banking sales force might lead them to quit their job. The increasing number of sales person turnover can be a threat to the company existance. The sales person needs support from the sales manager in a way of morality and technical skill to be able to successfully sell company product. The sales person turnover can be predicted, one of the way is from the leader strength/weakness emotional intelligence in leading the sales team. Sales person that feel having support from his superior can be motivated to keep on trying and having positively behaviour in achieving the target, be more eager to work and eventually choosing to stay in the company. So it can be summarized the sales manager performance is increasing and vice versa. PT Bank OCBC NISP Consumer Banking Directory interested the writer to do research the level of emotional intelligence in each relation of the sales manager performance because they have the highest level of sales turnover from other directory in the company. The research method used in this writing is the correlational method. The research sample is 99 sales managers of PT Bank OCBC NISP that have been working for more than one year. Q-Metric Questionnaire from Robert K.Cooper and Ayman Sawaf is used as a tool to measure Emotional Intelligence variable, and the sales manager performance data is using the 2011 Performance Appraisal. Research hypothesis is examined with Pearson statistic analysis. Significant number of each dimension in Emotional Intelligence variable with Performance variable gathered is 0,000