Formulating Ina's Corn Dog Business Plan Using Nine Building Blocks of Business Model Concept
This study attempts to formulate the business plan of Ina�s Corn Dog using business model canvas which consists of nine building blocks, there are customer segment, value proposition, channels, customer relationship, key resources, key activities, key partnerships, revenue stream, and cost structu...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: |
| _version_ | 1797033089921187840 |
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| author | , Katharina Dwiarnie , Nurul Indarti, Sivilokonom, Cand. Merc., Ph.D. |
| author_facet | , Katharina Dwiarnie , Nurul Indarti, Sivilokonom, Cand. Merc., Ph.D. |
| author_sort | , Katharina Dwiarnie |
| collection | UGM |
| description | This study attempts to formulate the business plan of Ina�s Corn Dog using
business model canvas which consists of nine building blocks, there are customer
segment, value proposition, channels, customer relationship, key resources, key
activities, key partnerships, revenue stream, and cost structure.
Using primary data which is obtained from the analysis of empathy map from
focus group discussions in October 2012, this study formulates the business plan
and calculates the final calculations of the payback period. The final payback
period calculations shows positive results and provide good possibilities for the
realization of Ina�s Corn Dog business model. |
| first_indexed | 2024-03-13T22:48:44Z |
| format | Thesis |
| id | oai:generic.eprints.org:119135 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:48:44Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1191352016-03-04T08:39:39Z https://repository.ugm.ac.id/119135/ Formulating Ina's Corn Dog Business Plan Using Nine Building Blocks of Business Model Concept , Katharina Dwiarnie , Nurul Indarti, Sivilokonom, Cand. Merc., Ph.D. ETD This study attempts to formulate the business plan of Ina�s Corn Dog using business model canvas which consists of nine building blocks, there are customer segment, value proposition, channels, customer relationship, key resources, key activities, key partnerships, revenue stream, and cost structure. Using primary data which is obtained from the analysis of empathy map from focus group discussions in October 2012, this study formulates the business plan and calculates the final calculations of the payback period. The final payback period calculations shows positive results and provide good possibilities for the realization of Ina�s Corn Dog business model. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Katharina Dwiarnie and , Nurul Indarti, Sivilokonom, Cand. Merc., Ph.D. (2013) Formulating Ina's Corn Dog Business Plan Using Nine Building Blocks of Business Model Concept. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=59127 |
| spellingShingle | ETD , Katharina Dwiarnie , Nurul Indarti, Sivilokonom, Cand. Merc., Ph.D. Formulating Ina's Corn Dog Business Plan Using Nine Building Blocks of Business Model Concept |
| title | Formulating Ina's Corn Dog Business Plan Using Nine Building Blocks of Business Model Concept |
| title_full | Formulating Ina's Corn Dog Business Plan Using Nine Building Blocks of Business Model Concept |
| title_fullStr | Formulating Ina's Corn Dog Business Plan Using Nine Building Blocks of Business Model Concept |
| title_full_unstemmed | Formulating Ina's Corn Dog Business Plan Using Nine Building Blocks of Business Model Concept |
| title_short | Formulating Ina's Corn Dog Business Plan Using Nine Building Blocks of Business Model Concept |
| title_sort | formulating ina s corn dog business plan using nine building blocks of business model concept |
| topic | ETD |
| work_keys_str_mv | AT katharinadwiarnie formulatinginascorndogbusinessplanusingninebuildingblocksofbusinessmodelconcept AT nurulindartisivilokonomcandmercphd formulatinginascorndogbusinessplanusingninebuildingblocksofbusinessmodelconcept |