Analisis Pengaruh Customer Perceived Value pada Kepuasan dan Kesetiaan Nasabah Bank BRISyariah Kantor Cabang Jakarta Wahid Hasyim
The aim of this research is to assess whether customer perceived value influences loyalty and satisfaction of BRISyariah Wahid Hasyim Branch Office Customer and whether satisfaction influence loyalty of BRISyariah Wahid Hasyim Branch Office Customer. This research uses questioners with 200 responden...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: |
| _version_ | 1826046154692886528 |
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| author | , Laily Maknin Zubaedah, S.T , Bayu Sutikno, M.S.M., Ph.D. |
| author_facet | , Laily Maknin Zubaedah, S.T , Bayu Sutikno, M.S.M., Ph.D. |
| author_sort | , Laily Maknin Zubaedah, S.T |
| collection | UGM |
| description | The aim of this research is to assess whether customer perceived value
influences loyalty and satisfaction of BRISyariah Wahid Hasyim Branch Office
Customer and whether satisfaction influence loyalty of BRISyariah Wahid Hasyim
Branch Office Customer. This research uses questioners with 200 respondents who
are BRISyariah Wahid Hasyim Customer.
The result of this research shows that Customer Perceived Value brings
positive impacts to customer satisfaction and customer satisfaction brings positive
impact to customer loyalty. This could be explained that the value of functional
emotional and social value influence customer satisfaction and loyalty positively.
Moreover, the satisfaction of BRISyariah Jakarta Wahid Hasyim Branch Office
customer has a positive impact on behavior of the customer to whole services
delivered. Then at the end the customer becomes loyal to the bank. |
| first_indexed | 2024-03-13T22:48:44Z |
| format | Thesis |
| id | oai:generic.eprints.org:119137 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:48:44Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1191372016-03-04T08:39:56Z https://repository.ugm.ac.id/119137/ Analisis Pengaruh Customer Perceived Value pada Kepuasan dan Kesetiaan Nasabah Bank BRISyariah Kantor Cabang Jakarta Wahid Hasyim , Laily Maknin Zubaedah, S.T , Bayu Sutikno, M.S.M., Ph.D. ETD The aim of this research is to assess whether customer perceived value influences loyalty and satisfaction of BRISyariah Wahid Hasyim Branch Office Customer and whether satisfaction influence loyalty of BRISyariah Wahid Hasyim Branch Office Customer. This research uses questioners with 200 respondents who are BRISyariah Wahid Hasyim Customer. The result of this research shows that Customer Perceived Value brings positive impacts to customer satisfaction and customer satisfaction brings positive impact to customer loyalty. This could be explained that the value of functional emotional and social value influence customer satisfaction and loyalty positively. Moreover, the satisfaction of BRISyariah Jakarta Wahid Hasyim Branch Office customer has a positive impact on behavior of the customer to whole services delivered. Then at the end the customer becomes loyal to the bank. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Laily Maknin Zubaedah, S.T and , Bayu Sutikno, M.S.M., Ph.D. (2013) Analisis Pengaruh Customer Perceived Value pada Kepuasan dan Kesetiaan Nasabah Bank BRISyariah Kantor Cabang Jakarta Wahid Hasyim. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=59129 |
| spellingShingle | ETD , Laily Maknin Zubaedah, S.T , Bayu Sutikno, M.S.M., Ph.D. Analisis Pengaruh Customer Perceived Value pada Kepuasan dan Kesetiaan Nasabah Bank BRISyariah Kantor Cabang Jakarta Wahid Hasyim |
| title | Analisis Pengaruh Customer Perceived Value pada Kepuasan dan Kesetiaan Nasabah Bank BRISyariah Kantor Cabang Jakarta Wahid Hasyim |
| title_full | Analisis Pengaruh Customer Perceived Value pada Kepuasan dan Kesetiaan Nasabah Bank BRISyariah Kantor Cabang Jakarta Wahid Hasyim |
| title_fullStr | Analisis Pengaruh Customer Perceived Value pada Kepuasan dan Kesetiaan Nasabah Bank BRISyariah Kantor Cabang Jakarta Wahid Hasyim |
| title_full_unstemmed | Analisis Pengaruh Customer Perceived Value pada Kepuasan dan Kesetiaan Nasabah Bank BRISyariah Kantor Cabang Jakarta Wahid Hasyim |
| title_short | Analisis Pengaruh Customer Perceived Value pada Kepuasan dan Kesetiaan Nasabah Bank BRISyariah Kantor Cabang Jakarta Wahid Hasyim |
| title_sort | analisis pengaruh customer perceived value pada kepuasan dan kesetiaan nasabah bank brisyariah kantor cabang jakarta wahid hasyim |
| topic | ETD |
| work_keys_str_mv | AT lailymakninzubaedahst analisispengaruhcustomerperceivedvaluepadakepuasandankesetiaannasabahbankbrisyariahkantorcabangjakartawahidhasyim AT bayusutiknomsmphd analisispengaruhcustomerperceivedvaluepadakepuasandankesetiaannasabahbankbrisyariahkantorcabangjakartawahidhasyim |