Faktor-faktor yang Mempengaruhi Keefektifan Selebritas sebagai Penganjur Iklan Bank
One of consumerism phenomenon in recent decades is the increased volume of advertisement, followed by a decrease in the effectiveness of advertisement. One way to improve the effectiveness of advertisement is to use celebrity as an endorser of advertisement. Based on studies that have been done befo...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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