Analisa Pengaruh Dimensi Kepribadian Merek pada Perilaku Konsumen Produk Rokok Kategori Mild
Title of this thesis is An Analysis of the effect brand personality on consumer behavior (case study on mild cigarette product). The aim of this research is to test the influence of brand personality dimension (charming, reliable, classic, elegant, creative, attractive and enthusiastm) on consumer b...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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