| Summary: | Shopping is not only to satisfy daily needs, but also to satisfy the social and
psychological needs. Marketer and producent can find the how to interested
consumer to buy. This research aims to describe the influence of mood stability
and peer influence on impulsive buying. Subjects in this research ware 250
respondents selected by incidental sampling technique. Which anyone who
happened to be found in the research place and meet the characteristic of
research subjects. This research aims to quantitative method and measured
using three instruments namely the scale of impulsive buying scale, mood and
peers scale. The three scales were analyzed using multiple regression analysis.
The result showed that mood stability variable and peers variable has a
significant relationship with the impulse buying variable. With the effective
contribution value of R Square = 0, 263, F = 44.009, and the value of R = 0.513,
wich means that impulse buying influencing predictor variable (stability mood and
peers variable) amounted to 26.3%.
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