PENGARUH STABILITAS SUASANA HATI (MOOD) DAN TEMAN SEBAYA TERHADAP PEMBELIAN IMPULSIF
Shopping is not only to satisfy daily needs, but also to satisfy the social and psychological needs. Marketer and producent can find the how to interested consumer to buy. This research aims to describe the influence of mood stability and peer influence on impulsive buying. Subjects in this research...
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| Formato: | Tese |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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