STUDI FENOMENOLOGI PERILAKU BERHUTANG
This study aims to determine the extent to which individuals interpret owe and what factors motivates individuals to use and not use a credit card for borrowing As with media. Subjects in this study amounted to 6 people and a stable income. The data collection method used in this study exploratory i...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| Summary: | This study aims to determine the extent to which individuals interpret owe
and what factors motivates individuals to use and not use a credit card for
borrowing As with media. Subjects in this study amounted to 6 people and a
stable income. The data collection method used in this study exploratory in-depth
interviews and observation. The research method used was a qualitative
description of the shape of a phenomenological study is to explore the meaning
analytical owe to society. From the research that has been done can be concluded
that the behavior was driven into debt by the decision-making process, the
changing mental acoounting understanding the meaning indebted itself and make
sense of the process will have an impact on the behavior of debt. Debt as a gesture
meaning and the meaning of debt as materialism as the initial trigger for the
formation of behavioral intentions in debt. |
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