| Summary: | Intangible assets are divided into identifiable intangible assets and
unidentified intangible assets. Some intangible assets that can be identified
include: trademarks, inventions or trade secrets, and copyrights, while some
intangible assets that can not be identified is in goodwill and human assets. This
study aims to analyze the protection of the intangible asset in start-up companies
in the field of information technology in Indonesia.
The study was limited to the management of trademarks, patents and trade
secrets, copyrights, goodwill, and human capital. The analysis showed that the
protection of intangible assets in start-up companies in the field of information
technology was conducted, but has not been fully implemented, because there are
several factors that are considered important but not yet implemented by the
companies.
Business firms should optimize the protection of intangible assets owned,
as an intangible asset is an important asset in the company based on information
technology. The government also needs to provide adequate socialization
regarding intellectual property rights to the start-up companies in the field of new
information technologies is established. In addition, the process of registration of
intellectual property rights should be more easy and can be done at a reasonable
cost.
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