| Summary: | Research Objectives. The objectives of the research was to study how perception
and behavior of urban community toward street-trees in Kebumen Regency, what
the factor influencing behavior of urban community, and does perception mediate
behavioral shaping process. Perception and behavior were studied by interviewing
and observing response of the respondent toward street-trees. Meanwhile, factors
influencing behavioral shaping process were studied by examining association
among knowledge, attention, perception, and behavior. Knowledge and attention
were two aspects presumed influence the behavioral formation which was
mediated by perception.
Methodology. The theoretical part of the study was based on the literature on the
subjects of street-trees, perception and behavior. Structural model of the causal
relation among aspects studied was constructed based on the theory. The
empirical study was conducted as a qualitative research with one-shot method.
The data in the research was collected from respondents in the urban centre of
Kebumen City by quota sampling. It was analyzed by descriptive statistical
method using SPSS software and structural equation model using AMOS software.
Research Results. The vast majority of respondent has favorable perception toward
aspect of benefit, risks, responsibility and the status of the street-trees. Meanwhile,
the most of respondent has unfavorable behavior to the participation aspects.
Behavior is influenced knowledge and attention directly. Knowledge has positive
and significant effect to behavior with CR value of 2.225 and regression
coefficient of 0.222. Meanwhile, attention shows positive and significant effect to
behavior with CR value of 2.202 and regression coefficient of 0.194. In this study,
perception has dissociation to behavior.
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