Peran Aktor Transnasional Pada Brand Kopi Sumatera Dalam Perdagangan Internasional
Coffee is the second largest export commodity in the world after oil. Indonesia itself is one of developing countries which has become of the largest producer of coffee globally. Indonesia coffee industry has long been known as one the major contributor for national income and sustaining the economi...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| author | , Dairatul Ma'arif , Dra. Siti Daulah Khoiriati, MA |
| author_facet | , Dairatul Ma'arif , Dra. Siti Daulah Khoiriati, MA |
| author_sort | , Dairatul Ma'arif |
| collection | UGM |
| description | Coffee is the second largest export commodity in the world after oil.
Indonesia itself is one of developing countries which has become of the largest
producer of coffee globally. Indonesia coffee industry has long been known as one
the major contributor for national income and sustaining the economic life of its
people. Meanwhile, Sumatra island as the biggest coffee producer nationally is quite
famous as the finest coffee brand in the world and has become one of the most
selected sold coffee in various coffee shop in many countries. Coffee brand such as
gayo coffee, mandheling coffee, and lintong coffee are three famous special coffee
brand that come from Sumatra.
By using qualitative method, this research attempts to explain how the brand
of Sumatra coffee could become a brand of product in international trade, and also the
roles of transnational actors on the establishment of Sumatra coffee brand internationally.
Hypothetically, Sumatra coffee could be distributed and consumed globally due to the
significant efforts made by transnational actors.
The conclusion obtained by this research is that the role of transnational
actors over the brand of Sumatra coffee evidently is very significant mainly in
enhancing the equity of brand, namely by pushing some promotions, innovations of
technology, standardization, retailing, and distribution. The role both of domestic and
international transnational company are very influential to the making of Sumatra
coffee brand in order to be able to face a massive competition in the age of
globalization. |
| first_indexed | 2024-03-13T22:50:37Z |
| format | Thesis |
| id | oai:generic.eprints.org:119737 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:50:37Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1197372016-03-04T08:31:40Z https://repository.ugm.ac.id/119737/ Peran Aktor Transnasional Pada Brand Kopi Sumatera Dalam Perdagangan Internasional , Dairatul Ma'arif , Dra. Siti Daulah Khoiriati, MA ETD Coffee is the second largest export commodity in the world after oil. Indonesia itself is one of developing countries which has become of the largest producer of coffee globally. Indonesia coffee industry has long been known as one the major contributor for national income and sustaining the economic life of its people. Meanwhile, Sumatra island as the biggest coffee producer nationally is quite famous as the finest coffee brand in the world and has become one of the most selected sold coffee in various coffee shop in many countries. Coffee brand such as gayo coffee, mandheling coffee, and lintong coffee are three famous special coffee brand that come from Sumatra. By using qualitative method, this research attempts to explain how the brand of Sumatra coffee could become a brand of product in international trade, and also the roles of transnational actors on the establishment of Sumatra coffee brand internationally. Hypothetically, Sumatra coffee could be distributed and consumed globally due to the significant efforts made by transnational actors. The conclusion obtained by this research is that the role of transnational actors over the brand of Sumatra coffee evidently is very significant mainly in enhancing the equity of brand, namely by pushing some promotions, innovations of technology, standardization, retailing, and distribution. The role both of domestic and international transnational company are very influential to the making of Sumatra coffee brand in order to be able to face a massive competition in the age of globalization. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Dairatul Ma'arif and , Dra. Siti Daulah Khoiriati, MA (2013) Peran Aktor Transnasional Pada Brand Kopi Sumatera Dalam Perdagangan Internasional. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=59740 |
| spellingShingle | ETD , Dairatul Ma'arif , Dra. Siti Daulah Khoiriati, MA Peran Aktor Transnasional Pada Brand Kopi Sumatera Dalam Perdagangan Internasional |
| title | Peran Aktor Transnasional Pada Brand Kopi
Sumatera Dalam Perdagangan Internasional |
| title_full | Peran Aktor Transnasional Pada Brand Kopi
Sumatera Dalam Perdagangan Internasional |
| title_fullStr | Peran Aktor Transnasional Pada Brand Kopi
Sumatera Dalam Perdagangan Internasional |
| title_full_unstemmed | Peran Aktor Transnasional Pada Brand Kopi
Sumatera Dalam Perdagangan Internasional |
| title_short | Peran Aktor Transnasional Pada Brand Kopi
Sumatera Dalam Perdagangan Internasional |
| title_sort | peran aktor transnasional pada brand kopi sumatera dalam perdagangan internasional |
| topic | ETD |
| work_keys_str_mv | AT dairatulmaarif peranaktortransnasionalpadabrandkopisumateradalamperdaganganinternasional AT drasitidaulahkhoiriatima peranaktortransnasionalpadabrandkopisumateradalamperdaganganinternasional |