KEPUTUSAN MEMBELI DI TOKO BAITUL MUSLIM AS-SIDIQ YOGYAKARTA: ANALISIS SEGMEN PASAR DEMOGRAFIS, PSIKOGRAFIS DAN BENEFIT
This study aims to provide information and to see the degree of difference proportion of consumers purchase products in store shoppers Clothing Muslim Clothing Muslim Baitul As-Sidiq Yogyakarta 2012 based on demographic market segment, psikorafis and benefits (Maslahah). Selection of the samples was...
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| _version_ | 1826046286786199552 |
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| author | , siti majidah akhyaruddin asyraf , Prof. Dr. Catur Sugiyanto, M.A |
| author_facet | , siti majidah akhyaruddin asyraf , Prof. Dr. Catur Sugiyanto, M.A |
| author_sort | , siti majidah akhyaruddin asyraf |
| collection | UGM |
| description | This study aims to provide information and to see the degree of difference proportion
of consumers purchase products in store shoppers Clothing Muslim Clothing Muslim Baitul
As-Sidiq Yogyakarta 2012 based on demographic market segment, psikorafis and benefits
(Maslahah). Selection of the samples was done by using purposive sampling means sampling
conducted since certain considerations and the authors felt that the sample taken was
sufficient. Total number of respondents in this study 31 respondents consisting of 20 female
respondents and 11 male respondents. This study uses qualitative data by distributing
questionnaires to all respondents. Then the qualitative data in this study by the researcher into
data kuantitaf (quantified) by giving a certain score or give a certain rank.
The results of this study showed that out of a total of 31 respomdem, 20 respondents
or 65% who purchase decision on Muslim Baitul-Sidiq As a female and the remaining 11
respondents or 35% of the respondents are male. While the average purchase who purchase
decision on Muslim Baitul As-Sidiq aged 26 years and above with details of 19 people or
61% of respondents aged <26 years and 12 people or 39% of respondents aged> 26 years. In
this study also asked about respondents' opinions about the reasons to make a decision to buy
the product at Baitul Muslim As-Sidiq because of their lifestyle factors with indicators that
the products they buy in the Baitul Muslim As-Sidiq must conform to the model and
contemporary trends. From the results of the study also showed that the Muslim fashion
shopping has become part of their lifestyle. The willingness of respondents to obtain value
added (value added) of the products they buy as a desire to benefit and the problem of what to
buy in the Baitul Muslim respondents As-Sidiq not only for their own benefit but also for the
sake of maintaining the dignity of religion and their families also influence the decision to
buy in the Baitul Muslim As-Sidiq. This study shows that there are differences in the
proportion of each market segment based demogrfi, psikogrfis and benefits (Maslahah) on
the decision to buy the product at Baitul Muslim Yogyakarta As-Sidiq 2012 |
| first_indexed | 2024-03-13T22:50:48Z |
| format | Thesis |
| id | oai:generic.eprints.org:119792 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:50:48Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1197922016-03-04T08:45:04Z https://repository.ugm.ac.id/119792/ KEPUTUSAN MEMBELI DI TOKO BAITUL MUSLIM AS-SIDIQ YOGYAKARTA: ANALISIS SEGMEN PASAR DEMOGRAFIS, PSIKOGRAFIS DAN BENEFIT , siti majidah akhyaruddin asyraf , Prof. Dr. Catur Sugiyanto, M.A ETD This study aims to provide information and to see the degree of difference proportion of consumers purchase products in store shoppers Clothing Muslim Clothing Muslim Baitul As-Sidiq Yogyakarta 2012 based on demographic market segment, psikorafis and benefits (Maslahah). Selection of the samples was done by using purposive sampling means sampling conducted since certain considerations and the authors felt that the sample taken was sufficient. Total number of respondents in this study 31 respondents consisting of 20 female respondents and 11 male respondents. This study uses qualitative data by distributing questionnaires to all respondents. Then the qualitative data in this study by the researcher into data kuantitaf (quantified) by giving a certain score or give a certain rank. The results of this study showed that out of a total of 31 respomdem, 20 respondents or 65% who purchase decision on Muslim Baitul-Sidiq As a female and the remaining 11 respondents or 35% of the respondents are male. While the average purchase who purchase decision on Muslim Baitul As-Sidiq aged 26 years and above with details of 19 people or 61% of respondents aged <26 years and 12 people or 39% of respondents aged> 26 years. In this study also asked about respondents' opinions about the reasons to make a decision to buy the product at Baitul Muslim As-Sidiq because of their lifestyle factors with indicators that the products they buy in the Baitul Muslim As-Sidiq must conform to the model and contemporary trends. From the results of the study also showed that the Muslim fashion shopping has become part of their lifestyle. The willingness of respondents to obtain value added (value added) of the products they buy as a desire to benefit and the problem of what to buy in the Baitul Muslim respondents As-Sidiq not only for their own benefit but also for the sake of maintaining the dignity of religion and their families also influence the decision to buy in the Baitul Muslim As-Sidiq. This study shows that there are differences in the proportion of each market segment based demogrfi, psikogrfis and benefits (Maslahah) on the decision to buy the product at Baitul Muslim Yogyakarta As-Sidiq 2012 [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , siti majidah akhyaruddin asyraf and , Prof. Dr. Catur Sugiyanto, M.A (2013) KEPUTUSAN MEMBELI DI TOKO BAITUL MUSLIM AS-SIDIQ YOGYAKARTA: ANALISIS SEGMEN PASAR DEMOGRAFIS, PSIKOGRAFIS DAN BENEFIT. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=59796 |
| spellingShingle | ETD , siti majidah akhyaruddin asyraf , Prof. Dr. Catur Sugiyanto, M.A KEPUTUSAN MEMBELI DI TOKO BAITUL MUSLIM AS-SIDIQ YOGYAKARTA: ANALISIS SEGMEN PASAR DEMOGRAFIS, PSIKOGRAFIS DAN BENEFIT |
| title | KEPUTUSAN MEMBELI DI TOKO BAITUL MUSLIM AS-SIDIQ
YOGYAKARTA: ANALISIS SEGMEN PASAR DEMOGRAFIS,
PSIKOGRAFIS DAN BENEFIT |
| title_full | KEPUTUSAN MEMBELI DI TOKO BAITUL MUSLIM AS-SIDIQ
YOGYAKARTA: ANALISIS SEGMEN PASAR DEMOGRAFIS,
PSIKOGRAFIS DAN BENEFIT |
| title_fullStr | KEPUTUSAN MEMBELI DI TOKO BAITUL MUSLIM AS-SIDIQ
YOGYAKARTA: ANALISIS SEGMEN PASAR DEMOGRAFIS,
PSIKOGRAFIS DAN BENEFIT |
| title_full_unstemmed | KEPUTUSAN MEMBELI DI TOKO BAITUL MUSLIM AS-SIDIQ
YOGYAKARTA: ANALISIS SEGMEN PASAR DEMOGRAFIS,
PSIKOGRAFIS DAN BENEFIT |
| title_short | KEPUTUSAN MEMBELI DI TOKO BAITUL MUSLIM AS-SIDIQ
YOGYAKARTA: ANALISIS SEGMEN PASAR DEMOGRAFIS,
PSIKOGRAFIS DAN BENEFIT |
| title_sort | keputusan membeli di toko baitul muslim as sidiq yogyakarta analisis segmen pasar demografis psikografis dan benefit |
| topic | ETD |
| work_keys_str_mv | AT sitimajidahakhyaruddinasyraf keputusanmembeliditokobaitulmuslimassidiqyogyakartaanalisissegmenpasardemografispsikografisdanbenefit AT profdrcatursugiyantoma keputusanmembeliditokobaitulmuslimassidiqyogyakartaanalisissegmenpasardemografispsikografisdanbenefit |