| Summary: | This research was conducted to identify the forms of marketing channels, to
calculate the price received by farmers and middlemen, to analyze the efficiency and
marketing margins as well as knowing the structure, the market�s behavior and
performance on the marketing of beef cattle. The research was conducted from May
to November 2011, at the district of Aceh Besar, the province of Aceh. The materials
of the study were beef cattle farmers and middlemen who are involved in the
marketing of cattle. The method used in this study was a survey method and direct
observations in the field and interviews using questionnaires to each respondent.
Regression analysis was used to determine the effect of simultaneous variables
observed on the marketing margin. The results showed that there were two
marketing channel, marketing channel I was from farmers to the final consumer
through two market participants namely mugee and meat traders, while the
marketing channel II was from farmers to consumers through only one end market
participants namely meat traders. In the marketing channels I, marketing margin of
mugee and the meat traders were Rp 1,026,293.10/head and Rp 1,883,045.98 /head
respectively, while in the marketing channel II, marketing margin of the meat traders
was Rp 2,944,838.00/head. The determination coefficient in regression analysis of
market integration was 0.996, with � <1, which means that market is less integrated
and the analysis of price transmission elasticity was Et <1 which mean that market
was in elastic condition. The coefficient of determination (R2) was 0.337321, which
means that 33.73% of cattle marketing margin can be explained jointly by the
marketing costs, the price at the farmer level and the numbers of middlemen. The
analysis also showed that marketing costs (x1) had significantly effect (P <0.1) on
the marketing margin, the price at the farmer level (x2) had highly significant effect
(P <0.01) on the marketing margin while the numbers of middlemen (x3) did not
have significant effect on the marketing margin. Based on the result of the regression
analysis of market integration, the elasticity of price transmission, marketing margins,
structure, behavior and appearance, it can be said that beef cattle marketing system
in Aceh Besar district was inefficient, it can be known from the weak bargaining
position of farmers.
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