APLIKASI TEORI PERILAKU TERENCANA DALAM STUDI EMPIRIK PERILAKU KONSUMSI SUPLEMEN DENGAN TINGKAT PENGETAHUAN SEBAGAI VARIABEL PEMODERASI

Supplements have been consumed in order to maintain health and became mandatory daily agenda for some people. The aim of this study to identify the development of behavioral models of supplements among college students used the theory of planned behavior with variable moderation level of knowledge....

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Main Authors: , FEA PRIHAPSARA, , Prof. Dr. Achmad Fudholi, DEA., Apt.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
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author , FEA PRIHAPSARA
, Prof. Dr. Achmad Fudholi, DEA., Apt.
author_facet , FEA PRIHAPSARA
, Prof. Dr. Achmad Fudholi, DEA., Apt.
author_sort , FEA PRIHAPSARA
collection UGM
description Supplements have been consumed in order to maintain health and became mandatory daily agenda for some people. The aim of this study to identify the development of behavioral models of supplements among college students used the theory of planned behavior with variable moderation level of knowledge. The research was conducted using judgmental sampling method. Respondents were taken as 264 respondents (132 respondents of pharmacy students and 132 respondent of non-pharmacy student) who tested different levels of knowledge. This study used a questionnaire with Likert scale as a means of collecting data. Data were analyzed by using the Multigroup Structural Equation Modelling (MSEM) using the software LISREL 8:54. The results showed that the intention was affected significantly by attitude toward the behavior in the non-pharmacy students (t-value 2,69) but not significantly in the pharmacy students (t-value 0,85). Intention was affected significantly by subjective norm in the pharmacy students (t-value 0.85) and nonpharmacy students (t-value 2.69). Intention was affected significantly by perceived behavioral control in the pharmacy students (t-value 4.00) but not significantly in the non-pharmacy students (t-value 1.30). Behavior in consuming supplements was affected significantly by intention in the pharmacy students (tvalue 2.52) but not significantly in the non-pharmacy students (t-value 1.17). Behavior was affected by perceived behavioral control significantly in the nonpharmacy students (t-value 2,75) but not significantly in the pharmacy students (tvalue -0,69). Behavior was not affected significantly by attitude toward behavior in the pharmacy students (t-value 0.65) and non-pharmacy students (t-value - 1.16). The level of knowledge (objective and subjective knowledge) was affected significantly as a variable moderation to the model of behavior in consuming supplements indicated by the significant differences between the base model and an alternative, which model chi-square count (35.60) is greater than the chi-square table (34.38) with p=0, 10.
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spelling oai:generic.eprints.org:1199262016-03-04T08:35:29Z https://repository.ugm.ac.id/119926/ APLIKASI TEORI PERILAKU TERENCANA DALAM STUDI EMPIRIK PERILAKU KONSUMSI SUPLEMEN DENGAN TINGKAT PENGETAHUAN SEBAGAI VARIABEL PEMODERASI , FEA PRIHAPSARA , Prof. Dr. Achmad Fudholi, DEA., Apt. ETD Supplements have been consumed in order to maintain health and became mandatory daily agenda for some people. The aim of this study to identify the development of behavioral models of supplements among college students used the theory of planned behavior with variable moderation level of knowledge. The research was conducted using judgmental sampling method. Respondents were taken as 264 respondents (132 respondents of pharmacy students and 132 respondent of non-pharmacy student) who tested different levels of knowledge. This study used a questionnaire with Likert scale as a means of collecting data. Data were analyzed by using the Multigroup Structural Equation Modelling (MSEM) using the software LISREL 8:54. The results showed that the intention was affected significantly by attitude toward the behavior in the non-pharmacy students (t-value 2,69) but not significantly in the pharmacy students (t-value 0,85). Intention was affected significantly by subjective norm in the pharmacy students (t-value 0.85) and nonpharmacy students (t-value 2.69). Intention was affected significantly by perceived behavioral control in the pharmacy students (t-value 4.00) but not significantly in the non-pharmacy students (t-value 1.30). Behavior in consuming supplements was affected significantly by intention in the pharmacy students (tvalue 2.52) but not significantly in the non-pharmacy students (t-value 1.17). Behavior was affected by perceived behavioral control significantly in the nonpharmacy students (t-value 2,75) but not significantly in the pharmacy students (tvalue -0,69). Behavior was not affected significantly by attitude toward behavior in the pharmacy students (t-value 0.65) and non-pharmacy students (t-value - 1.16). The level of knowledge (objective and subjective knowledge) was affected significantly as a variable moderation to the model of behavior in consuming supplements indicated by the significant differences between the base model and an alternative, which model chi-square count (35.60) is greater than the chi-square table (34.38) with p=0, 10. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , FEA PRIHAPSARA and , Prof. Dr. Achmad Fudholi, DEA., Apt. (2013) APLIKASI TEORI PERILAKU TERENCANA DALAM STUDI EMPIRIK PERILAKU KONSUMSI SUPLEMEN DENGAN TINGKAT PENGETAHUAN SEBAGAI VARIABEL PEMODERASI. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=59932
spellingShingle ETD
, FEA PRIHAPSARA
, Prof. Dr. Achmad Fudholi, DEA., Apt.
APLIKASI TEORI PERILAKU TERENCANA DALAM STUDI EMPIRIK PERILAKU KONSUMSI SUPLEMEN DENGAN TINGKAT PENGETAHUAN SEBAGAI VARIABEL PEMODERASI
title APLIKASI TEORI PERILAKU TERENCANA DALAM STUDI EMPIRIK PERILAKU KONSUMSI SUPLEMEN DENGAN TINGKAT PENGETAHUAN SEBAGAI VARIABEL PEMODERASI
title_full APLIKASI TEORI PERILAKU TERENCANA DALAM STUDI EMPIRIK PERILAKU KONSUMSI SUPLEMEN DENGAN TINGKAT PENGETAHUAN SEBAGAI VARIABEL PEMODERASI
title_fullStr APLIKASI TEORI PERILAKU TERENCANA DALAM STUDI EMPIRIK PERILAKU KONSUMSI SUPLEMEN DENGAN TINGKAT PENGETAHUAN SEBAGAI VARIABEL PEMODERASI
title_full_unstemmed APLIKASI TEORI PERILAKU TERENCANA DALAM STUDI EMPIRIK PERILAKU KONSUMSI SUPLEMEN DENGAN TINGKAT PENGETAHUAN SEBAGAI VARIABEL PEMODERASI
title_short APLIKASI TEORI PERILAKU TERENCANA DALAM STUDI EMPIRIK PERILAKU KONSUMSI SUPLEMEN DENGAN TINGKAT PENGETAHUAN SEBAGAI VARIABEL PEMODERASI
title_sort aplikasi teori perilaku terencana dalam studi empirik perilaku konsumsi suplemen dengan tingkat pengetahuan sebagai variabel pemoderasi
topic ETD
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