Mengevaluasi Mutu Layanan Toko Terhubung dengan Model Pengukuran E-S-Qual

Evaluating the Service Quality on Online Store using E-S-Qual measurement Model In recent year, internet has been choosen by the customer for transaction because the technology of the internet has made it possible to customer to take a greater control to the purchase and consumption experience than...

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Main Authors: , RIKA PUTRI WAHONO, , Dr. Sahid Susilo Nugroho, MSc
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
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author , RIKA PUTRI WAHONO
, Dr. Sahid Susilo Nugroho, MSc
author_facet , RIKA PUTRI WAHONO
, Dr. Sahid Susilo Nugroho, MSc
author_sort , RIKA PUTRI WAHONO
collection UGM
description Evaluating the Service Quality on Online Store using E-S-Qual measurement Model In recent year, internet has been choosen by the customer for transaction because the technology of the internet has made it possible to customer to take a greater control to the purchase and consumption experience than ever before. That�s why e-commerce is increasing and so many company and online store prefer to offer facility and transact the selling of product and service by online. The purpose of this study are to explore the suitability of E-S-Qual application in particular e-commerce setting on online store store.co.id and to analyze the impacts of website quality upon customer loyalty and actual purchases. There are three regression models on this study. The first model is multiple regression (it measures four dimensions of service quality and perceived value ), the second and the third models are simple regression. The simple regression model measure the relationship between loyalty and actual purchases. This research discovered there is no relationship between system availability and perceived value. It showed the relationship between the dimensions of e-service quality (efficiency, fulfillment, and privacy, except system availability) and perceived value. It also suggested that perceived value influenced loyalty , and loyalty didn�t influence actual purchases. For researcher and manager, it is really important to know and analyze that high level of E-SQual has positif influences to customer on online market.
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spelling oai:generic.eprints.org:1200232016-03-04T08:42:23Z https://repository.ugm.ac.id/120023/ Mengevaluasi Mutu Layanan Toko Terhubung dengan Model Pengukuran E-S-Qual , RIKA PUTRI WAHONO , Dr. Sahid Susilo Nugroho, MSc ETD Evaluating the Service Quality on Online Store using E-S-Qual measurement Model In recent year, internet has been choosen by the customer for transaction because the technology of the internet has made it possible to customer to take a greater control to the purchase and consumption experience than ever before. That�s why e-commerce is increasing and so many company and online store prefer to offer facility and transact the selling of product and service by online. The purpose of this study are to explore the suitability of E-S-Qual application in particular e-commerce setting on online store store.co.id and to analyze the impacts of website quality upon customer loyalty and actual purchases. There are three regression models on this study. The first model is multiple regression (it measures four dimensions of service quality and perceived value ), the second and the third models are simple regression. The simple regression model measure the relationship between loyalty and actual purchases. This research discovered there is no relationship between system availability and perceived value. It showed the relationship between the dimensions of e-service quality (efficiency, fulfillment, and privacy, except system availability) and perceived value. It also suggested that perceived value influenced loyalty , and loyalty didn�t influence actual purchases. For researcher and manager, it is really important to know and analyze that high level of E-SQual has positif influences to customer on online market. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , RIKA PUTRI WAHONO and , Dr. Sahid Susilo Nugroho, MSc (2013) Mengevaluasi Mutu Layanan Toko Terhubung dengan Model Pengukuran E-S-Qual. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60030
spellingShingle ETD
, RIKA PUTRI WAHONO
, Dr. Sahid Susilo Nugroho, MSc
Mengevaluasi Mutu Layanan Toko Terhubung dengan Model Pengukuran E-S-Qual
title Mengevaluasi Mutu Layanan Toko Terhubung dengan Model Pengukuran E-S-Qual
title_full Mengevaluasi Mutu Layanan Toko Terhubung dengan Model Pengukuran E-S-Qual
title_fullStr Mengevaluasi Mutu Layanan Toko Terhubung dengan Model Pengukuran E-S-Qual
title_full_unstemmed Mengevaluasi Mutu Layanan Toko Terhubung dengan Model Pengukuran E-S-Qual
title_short Mengevaluasi Mutu Layanan Toko Terhubung dengan Model Pengukuran E-S-Qual
title_sort mengevaluasi mutu layanan toko terhubung dengan model pengukuran e s qual
topic ETD
work_keys_str_mv AT rikaputriwahono mengevaluasimutulayanantokoterhubungdenganmodelpengukuranesqual
AT drsahidsusilonugrohomsc mengevaluasimutulayanantokoterhubungdenganmodelpengukuranesqual