Balanced Scorecard � How to Enhance its Effectiveness?
Since 1990s, the business environment has changed toward information era. In information era, the role of intangible asset has become more important compare to industrial age. In 1992, Kaplan and Norton introduced Balanced Scorecard to overcome issues resulted from business environment change, howev...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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