PENGARUH ATTRACTION TERHADAP INTERNET BANKING DENGAN MENGEMBANGKAN MODEL KEPERCAYAAN DAN KOMITMEN NASABAH
This research aims to extend the trust-relationship commitment model customer in using internet banking and analyze the relationship between trust and attraction towards customer commitment to try and continue to use internet banking service. Measurement of customer�s commitment to use of internet...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| _version_ | 1826046357487484928 |
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| author | , ALYN ZAHRA S , Sumiyana, Dr., M.Si., Akt. |
| author_facet | , ALYN ZAHRA S , Sumiyana, Dr., M.Si., Akt. |
| author_sort | , ALYN ZAHRA S |
| collection | UGM |
| description | This research aims to extend the trust-relationship commitment model
customer in using internet banking and analyze the relationship between trust and
attraction towards customer commitment to try and continue to use internet banking
service. Measurement of customer�s commitment to use of internet banking was
measured using shared value, opportunistic behavior control, communication, trust,
and commitmen. Data analysis was performed with the Structural Equation Model
(SEM) using AMOS 19. Respondents in this research were customers of Bank Central
Asia who had and had not previously used the internet banking.
The result of the research indicates that shared value has a significant positif
impact in developing relationship commitment, shared value is the most important
determinant of trust and has a significant positive relationship with trust,
communication plays significant positive role on trust, communication representing
the most important determinant of attraction and having a significant positive
relationship on relationship commitment, opportunistic behavior control has a
significant positive relationship with trust, attraction and trust has a significant
positive influence on relationship commitment. |
| first_indexed | 2024-03-13T22:51:49Z |
| format | Thesis |
| id | oai:generic.eprints.org:120127 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:51:49Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1201272016-03-04T08:22:16Z https://repository.ugm.ac.id/120127/ PENGARUH ATTRACTION TERHADAP INTERNET BANKING DENGAN MENGEMBANGKAN MODEL KEPERCAYAAN DAN KOMITMEN NASABAH , ALYN ZAHRA S , Sumiyana, Dr., M.Si., Akt. ETD This research aims to extend the trust-relationship commitment model customer in using internet banking and analyze the relationship between trust and attraction towards customer commitment to try and continue to use internet banking service. Measurement of customer�s commitment to use of internet banking was measured using shared value, opportunistic behavior control, communication, trust, and commitmen. Data analysis was performed with the Structural Equation Model (SEM) using AMOS 19. Respondents in this research were customers of Bank Central Asia who had and had not previously used the internet banking. The result of the research indicates that shared value has a significant positif impact in developing relationship commitment, shared value is the most important determinant of trust and has a significant positive relationship with trust, communication plays significant positive role on trust, communication representing the most important determinant of attraction and having a significant positive relationship on relationship commitment, opportunistic behavior control has a significant positive relationship with trust, attraction and trust has a significant positive influence on relationship commitment. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , ALYN ZAHRA S and , Sumiyana, Dr., M.Si., Akt. (2013) PENGARUH ATTRACTION TERHADAP INTERNET BANKING DENGAN MENGEMBANGKAN MODEL KEPERCAYAAN DAN KOMITMEN NASABAH. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60147 |
| spellingShingle | ETD , ALYN ZAHRA S , Sumiyana, Dr., M.Si., Akt. PENGARUH ATTRACTION TERHADAP INTERNET BANKING DENGAN MENGEMBANGKAN MODEL KEPERCAYAAN DAN KOMITMEN NASABAH |
| title | PENGARUH ATTRACTION TERHADAP INTERNET BANKING
DENGAN MENGEMBANGKAN MODEL KEPERCAYAAN DAN
KOMITMEN NASABAH |
| title_full | PENGARUH ATTRACTION TERHADAP INTERNET BANKING
DENGAN MENGEMBANGKAN MODEL KEPERCAYAAN DAN
KOMITMEN NASABAH |
| title_fullStr | PENGARUH ATTRACTION TERHADAP INTERNET BANKING
DENGAN MENGEMBANGKAN MODEL KEPERCAYAAN DAN
KOMITMEN NASABAH |
| title_full_unstemmed | PENGARUH ATTRACTION TERHADAP INTERNET BANKING
DENGAN MENGEMBANGKAN MODEL KEPERCAYAAN DAN
KOMITMEN NASABAH |
| title_short | PENGARUH ATTRACTION TERHADAP INTERNET BANKING
DENGAN MENGEMBANGKAN MODEL KEPERCAYAAN DAN
KOMITMEN NASABAH |
| title_sort | pengaruh attraction terhadap internet banking dengan mengembangkan model kepercayaan dan komitmen nasabah |
| topic | ETD |
| work_keys_str_mv | AT alynzahras pengaruhattractionterhadapinternetbankingdenganmengembangkanmodelkepercayaandankomitmennasabah AT sumiyanadrmsiakt pengaruhattractionterhadapinternetbankingdenganmengembangkanmodelkepercayaandankomitmennasabah |