Measuring Service Quality in Hotel Industry

Nowadays, hoteliers, which mostly are customer-focused, do not simply rely on their strategies to meet their customers' expectation but also to make their visit become memorable. The hotel industry needs to be a customer-centered which is to fulfill their customers� needs. Customers have a mo...

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Bibliographic Details
Main Authors: , SHAFA RATTRI UTAMI, , Elena Louicellier
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
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author , SHAFA RATTRI UTAMI
, Elena Louicellier
author_facet , SHAFA RATTRI UTAMI
, Elena Louicellier
author_sort , SHAFA RATTRI UTAMI
collection UGM
description Nowadays, hoteliers, which mostly are customer-focused, do not simply rely on their strategies to meet their customers' expectation but also to make their visit become memorable. The hotel industry needs to be a customer-centered which is to fulfill their customers� needs. Customers have a more complex and unique demand, so this leads hoteliers to often fail in understanding both customers� expectation and perceptions. Customers want not only satisfaction, they want experience. Customer experience management is now emerging that hotels consider not only to exceeding the expectation but also delighting their customers. This research is an attempt to analyze more about customers� needs with the help of "the five service quality gap" model available in literature explaining about what are the gaps which might exist at various conditions.
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spelling oai:generic.eprints.org:1201422016-03-04T08:43:11Z https://repository.ugm.ac.id/120142/ Measuring Service Quality in Hotel Industry , SHAFA RATTRI UTAMI , Elena Louicellier ETD Nowadays, hoteliers, which mostly are customer-focused, do not simply rely on their strategies to meet their customers' expectation but also to make their visit become memorable. The hotel industry needs to be a customer-centered which is to fulfill their customers� needs. Customers have a more complex and unique demand, so this leads hoteliers to often fail in understanding both customers� expectation and perceptions. Customers want not only satisfaction, they want experience. Customer experience management is now emerging that hotels consider not only to exceeding the expectation but also delighting their customers. This research is an attempt to analyze more about customers� needs with the help of "the five service quality gap" model available in literature explaining about what are the gaps which might exist at various conditions. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , SHAFA RATTRI UTAMI and , Elena Louicellier (2013) Measuring Service Quality in Hotel Industry. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60162
spellingShingle ETD
, SHAFA RATTRI UTAMI
, Elena Louicellier
Measuring Service Quality in Hotel Industry
title Measuring Service Quality in Hotel Industry
title_full Measuring Service Quality in Hotel Industry
title_fullStr Measuring Service Quality in Hotel Industry
title_full_unstemmed Measuring Service Quality in Hotel Industry
title_short Measuring Service Quality in Hotel Industry
title_sort measuring service quality in hotel industry
topic ETD
work_keys_str_mv AT shafarattriutami measuringservicequalityinhotelindustry
AT elenalouicellier measuringservicequalityinhotelindustry