PENGARUH KUALITAS LAYANAN ELEKTRONIK DAN KEPUASAN PELANGGAN TERHADAP INTENSI MEMBELI: LAYANAN TIKET ELEKTRONIK MASKAPAI PENERBANGAN INDONESIA AIR ASIA
Competition among companies in the airline industry is intensive due to the pressure to reduce costs and to enhance service to customers. Majority of the airline operators used their websites not only for the purpose of making available the company's information but also to provide online e-tic...
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| Formatua: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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