PENGARUH KUALITAS PRODUK HIJAU, CITRA PERUSAHAAN HIJAU, DAN KEPUASAN PELANGGAN HIJAU PADA LOYALITAS PELANGGAN HIJAU PRODUK THE BODY SHOP DI KOTA YOGYAKARTA
The study aims to determine the influence of green product quality, green corporate image, and green customer satisfaction on green customer loyalty to the products of The Body Shop, Yogyakarta. Data collection is conducted by distributing questionnaires to 120 samples. Sampling method in this study...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| _version_ | 1797033309724737536 |
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| author | , EVI SUSANTI , Bayu Sutikno, M.S.M., Ph.D |
| author_facet | , EVI SUSANTI , Bayu Sutikno, M.S.M., Ph.D |
| author_sort | , EVI SUSANTI |
| collection | UGM |
| description | The study aims to determine the influence of green product quality, green
corporate image, and green customer satisfaction on green customer loyalty to the
products of The Body Shop, Yogyakarta. Data collection is conducted by
distributing questionnaires to 120 samples. Sampling method in this study is
nonprobability sampling with purposive sampling technique. The samples are 120
female customers of The Body Shop�s products. Analytic tools to analyze
questionnaire question items include validity and reliability testing. As to the
testing of hypothesis in this research, the author uses the Pearson correlation and
multiple regression tests, plus mediating test to determine the mediating effect of
green customer satisfaction on the relationships between green product quality,
green corporate image, and green customer loyalty.
The analysis of the five hypotheses in this study indicated that there is a
significant influence of green product quality, green corporate image, and green
customer satisfaction on green customer loyalty to the products of The Body Shop
in Yogyakarta. In addition, mediating test also indicated that there is mediating
effect of green customer satisfaction on the relationship between green product
quality, green corporate image and green customer loyalty. |
| first_indexed | 2024-03-13T22:51:56Z |
| format | Thesis |
| id | oai:generic.eprints.org:120168 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:51:56Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1201682016-03-04T08:34:05Z https://repository.ugm.ac.id/120168/ PENGARUH KUALITAS PRODUK HIJAU, CITRA PERUSAHAAN HIJAU, DAN KEPUASAN PELANGGAN HIJAU PADA LOYALITAS PELANGGAN HIJAU PRODUK THE BODY SHOP DI KOTA YOGYAKARTA , EVI SUSANTI , Bayu Sutikno, M.S.M., Ph.D ETD The study aims to determine the influence of green product quality, green corporate image, and green customer satisfaction on green customer loyalty to the products of The Body Shop, Yogyakarta. Data collection is conducted by distributing questionnaires to 120 samples. Sampling method in this study is nonprobability sampling with purposive sampling technique. The samples are 120 female customers of The Body Shop�s products. Analytic tools to analyze questionnaire question items include validity and reliability testing. As to the testing of hypothesis in this research, the author uses the Pearson correlation and multiple regression tests, plus mediating test to determine the mediating effect of green customer satisfaction on the relationships between green product quality, green corporate image, and green customer loyalty. The analysis of the five hypotheses in this study indicated that there is a significant influence of green product quality, green corporate image, and green customer satisfaction on green customer loyalty to the products of The Body Shop in Yogyakarta. In addition, mediating test also indicated that there is mediating effect of green customer satisfaction on the relationship between green product quality, green corporate image and green customer loyalty. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , EVI SUSANTI and , Bayu Sutikno, M.S.M., Ph.D (2013) PENGARUH KUALITAS PRODUK HIJAU, CITRA PERUSAHAAN HIJAU, DAN KEPUASAN PELANGGAN HIJAU PADA LOYALITAS PELANGGAN HIJAU PRODUK THE BODY SHOP DI KOTA YOGYAKARTA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60188 |
| spellingShingle | ETD , EVI SUSANTI , Bayu Sutikno, M.S.M., Ph.D PENGARUH KUALITAS PRODUK HIJAU, CITRA PERUSAHAAN HIJAU, DAN KEPUASAN PELANGGAN HIJAU PADA LOYALITAS PELANGGAN HIJAU PRODUK THE BODY SHOP DI KOTA YOGYAKARTA |
| title | PENGARUH KUALITAS PRODUK HIJAU, CITRA PERUSAHAAN
HIJAU, DAN KEPUASAN PELANGGAN HIJAU PADA LOYALITAS
PELANGGAN HIJAU PRODUK THE BODY SHOP
DI KOTA YOGYAKARTA |
| title_full | PENGARUH KUALITAS PRODUK HIJAU, CITRA PERUSAHAAN
HIJAU, DAN KEPUASAN PELANGGAN HIJAU PADA LOYALITAS
PELANGGAN HIJAU PRODUK THE BODY SHOP
DI KOTA YOGYAKARTA |
| title_fullStr | PENGARUH KUALITAS PRODUK HIJAU, CITRA PERUSAHAAN
HIJAU, DAN KEPUASAN PELANGGAN HIJAU PADA LOYALITAS
PELANGGAN HIJAU PRODUK THE BODY SHOP
DI KOTA YOGYAKARTA |
| title_full_unstemmed | PENGARUH KUALITAS PRODUK HIJAU, CITRA PERUSAHAAN
HIJAU, DAN KEPUASAN PELANGGAN HIJAU PADA LOYALITAS
PELANGGAN HIJAU PRODUK THE BODY SHOP
DI KOTA YOGYAKARTA |
| title_short | PENGARUH KUALITAS PRODUK HIJAU, CITRA PERUSAHAAN
HIJAU, DAN KEPUASAN PELANGGAN HIJAU PADA LOYALITAS
PELANGGAN HIJAU PRODUK THE BODY SHOP
DI KOTA YOGYAKARTA |
| title_sort | pengaruh kualitas produk hijau citra perusahaan hijau dan kepuasan pelanggan hijau pada loyalitas pelanggan hijau produk the body shop di kota yogyakarta |
| topic | ETD |
| work_keys_str_mv | AT evisusanti pengaruhkualitasprodukhijaucitraperusahaanhijaudankepuasanpelangganhijaupadaloyalitaspelangganhijauprodukthebodyshopdikotayogyakarta AT bayusutiknomsmphd pengaruhkualitasprodukhijaucitraperusahaanhijaudankepuasanpelangganhijaupadaloyalitaspelangganhijauprodukthebodyshopdikotayogyakarta |