PENGARUH KUALITAS PRODUK HIJAU, CITRA PERUSAHAAN HIJAU, DAN KEPUASAN PELANGGAN HIJAU PADA LOYALITAS PELANGGAN HIJAU PRODUK THE BODY SHOP DI KOTA YOGYAKARTA
The study aims to determine the influence of green product quality, green corporate image, and green customer satisfaction on green customer loyalty to the products of The Body Shop, Yogyakarta. Data collection is conducted by distributing questionnaires to 120 samples. Sampling method in this study...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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