| Summary: | The main objective of the research was to find out influencing factors of cocoa
farmers exposure to comunicaton media and cocoa farmers adoption speed. This research was
held in Patuk and Ponjong Subdistrict in Gunung Kidul Regency, using survey method.
Analysis of this research was done by multiple linier regression. The result indicated that
adoption speed average of cocoa farmers in Gunung Kidul Regency is 29.6 years. It means
cocoa farmers can fully adopted fermentation technology within 29.6 years. The significant
influencing factors of cocoa farmers exposure to communication media are attitude and
motivation, then the unsignificant influencing factors are age and education. The significant
influencing factors of cocoa farmers adoption speed are attitude, motivation, and experience,
then the unsignificant influencing factors are innovation attribute and media exposure.
|
|---|