| Summary: | The aim of this research are to identify internal public opinion (employee) and external public opinion ( visitor, native) about Agrotourism Kampoeng Kopi Banaran�s image and also the factor that affect.
The research was held by using descriptive analysis method. The sample of Employee (as an internal public), visitor and native (as an external public) were collected by purpossive sampling and accidental sampling that each public have 20 respondents and the data was analyse by Chi-Square Test and Gamma Test.
The result of the research show that visitor and native (external public) generally gave positive/ good opinion to Agro tourism Kampoeng Kopi Banaran, but some of employee (internal public) gave negative/ bad opinion. Affect factors in tourist extern public is education, age, income and experience. Affect factors in native extern public is age. Intern public gave negative/ bad opinion to Agro tourism Kampoeng Kopi Banaran. Affect factors in employee intern public are income and distance.
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