PENGARUH PENGETAHUAN, TINGKAT PENDIDIKAN, JENIS KELAMIN DAN PERILAKU HIJAU SEBELUMNYA TERHADAP NIAT KONSUMEN UNTUK MENGGUNAKAN REUSE BAG (TAS PAKAI ULANG) DI YOGYAKARTA

This research aimed to examine the influence of knowledge, level of education, gender and green behavior prior to the intention of consumers. Object research in this study is consumer intention to use reuse bag. in this research is to use. This study used a quantitative approach, using the questionn...

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Bibliographic Details
Main Authors: , WIDYA INDAH MAHARANI, , Dr. Bernardinus Maria Purwanto, MBA.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD

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