| Summary: | This research aimed to estimate the economic value of Ke�te Kesu Site in
North Toraja. The economic valuation of Ke�te Kesu Site using two methods,
which is Travel Cost Method and Contingent Valuation Method. In this research,
Travel Cost Method was applied by using count data regression, while Contingent
Valuation Method was applied by using multiple linear regression.
Based on the analysis result, factors that influenced the number of visits to
Ke�te Kesu Site are travel cost, age, object substitutions, and visitor�s perception
to the sites. Factors that influenced the individual willingness to pay for Ke�te
Kesu Site are income, age, and visitor�s perception to the sites.
The economic value of Ke�te Kesu Site based on the Travel Cost Method
range from Rp80.959.366.330,00 to Rp513.810.534.800,00 with average
consumer surplus Rp6.631.485,149 per individual per year. The economic value
of Ke�te Kesu Site based on the Contingent Valuation Method range from
Rp37.800.000,00 to Rp1.512.000.000,00. The average willingness to pay per year
is Rp10.500,00.
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