| Summary: | Public awareness of environmental issues continues to grow, this is caused
by the disruption of nature conservation and living because of human activity. The
growth of the hospitality and resort industry continues to develop, so this shows
that the accommodation is very important to support the needs of tourists, but
these business activities have an impact on the environment. An estimated 75% of
the environmental impact caused by the hospitality activities through the use of
goods, energy and excess water and waste result defamed into the air, water and
soil. The environmental impact caused by the hospitality and resort activities,
making many hotel management should adopt development strategies and the use
of environmentally friendly green hotel management to support environmentally
friendly activities.
This study aimed to identify the attributes of environmentally friendly
(green attributes) desired by hotel guests and to evaluate the truly green hotel
based on the perspective of the consumer. The problem posed in this study to
determine the green attributes desired by hotel guests in the room that measured
by assessing the list of green attributes which provided in the room. Meanwhile,
to evaluate the truly green hotel is measured through consumer opinions about the
green hotel
The theory used in this study discusses the consumer perception regarding
green hotel. The sample in this research were 157 respondents from guests who
stayed at Living Colours Dive Resort is located on Bunaken, North Sulawesi.
Data analysis techniques using descriptive statistical analysis in the form of a
frequency distribution, the average value (mean) and the comparative test.
The results showed a list of green attributes desired by the respondents,
but this does not indicate that they did not approve the use of green attributes as
most of the respondents agreed to the use of green attributes. The respondents
gave positive feedback about the hotel green, indicating that our guests understand
the benefits of green hotel on the environment and show confidence in using
green hotel services.
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