Analisis Keefektifan Facebook ADS di Jejaring Sosial facebook.com sebagai Media Iklan Online Berdasarkan Respon Pengguna
The popularity of social media facebook.com and it�s online social activities are highly interactive has attracted the interest of marketers to conduct e-marketing. Facebook.com can be advertising medium or as an entry point to get to the website or the website of a company or organization. In the...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| _version_ | 1826046394768556032 |
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| author | , Asep Hermansah , Dr. Sony Warsono, MAFIS., Ak. |
| author_facet | , Asep Hermansah , Dr. Sony Warsono, MAFIS., Ak. |
| author_sort | , Asep Hermansah |
| collection | UGM |
| description | The popularity of social media facebook.com and it�s online
social activities are highly interactive has attracted the interest of marketers
to conduct e-marketing. Facebook.com can be advertising medium or as an
entry point to get to the website or the website of a company or
organization.
In the internet there is a process of interaction and mutual
influence among marketers, media communications and targeted marketing
communications. The process of interaction and mutual influence affects the
effectiveness of online advertising, especially facebook ads.
This thesis research aims to analyze the effectiveness of facebook
ads in Faceboook.com as online advertising media based on user response.
Facebook.com is a social media networking website that is currently very
popular in the world and Indonesia. Analyses were conducted to determine
the effect of the interaction between user characteristics and the user's
response to online advertising facebook ads.
The results showed that the effectiveness of facebook ads as
online advertising medium either positively influenced in part by the
variable the frequency of visits, duration of visits, and no influential effect
on the flow effect when users access facebook.com website. |
| first_indexed | 2024-03-13T22:52:26Z |
| format | Thesis |
| id | oai:generic.eprints.org:120306 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:52:26Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1203062016-03-04T08:27:15Z https://repository.ugm.ac.id/120306/ Analisis Keefektifan Facebook ADS di Jejaring Sosial facebook.com sebagai Media Iklan Online Berdasarkan Respon Pengguna , Asep Hermansah , Dr. Sony Warsono, MAFIS., Ak. ETD The popularity of social media facebook.com and it�s online social activities are highly interactive has attracted the interest of marketers to conduct e-marketing. Facebook.com can be advertising medium or as an entry point to get to the website or the website of a company or organization. In the internet there is a process of interaction and mutual influence among marketers, media communications and targeted marketing communications. The process of interaction and mutual influence affects the effectiveness of online advertising, especially facebook ads. This thesis research aims to analyze the effectiveness of facebook ads in Faceboook.com as online advertising media based on user response. Facebook.com is a social media networking website that is currently very popular in the world and Indonesia. Analyses were conducted to determine the effect of the interaction between user characteristics and the user's response to online advertising facebook ads. The results showed that the effectiveness of facebook ads as online advertising medium either positively influenced in part by the variable the frequency of visits, duration of visits, and no influential effect on the flow effect when users access facebook.com website. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Asep Hermansah and , Dr. Sony Warsono, MAFIS., Ak. (2013) Analisis Keefektifan Facebook ADS di Jejaring Sosial facebook.com sebagai Media Iklan Online Berdasarkan Respon Pengguna. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60328 |
| spellingShingle | ETD , Asep Hermansah , Dr. Sony Warsono, MAFIS., Ak. Analisis Keefektifan Facebook ADS di Jejaring Sosial facebook.com sebagai Media Iklan Online Berdasarkan Respon Pengguna |
| title | Analisis Keefektifan Facebook ADS di Jejaring Sosial facebook.com sebagai Media Iklan Online Berdasarkan Respon Pengguna |
| title_full | Analisis Keefektifan Facebook ADS di Jejaring Sosial facebook.com sebagai Media Iklan Online Berdasarkan Respon Pengguna |
| title_fullStr | Analisis Keefektifan Facebook ADS di Jejaring Sosial facebook.com sebagai Media Iklan Online Berdasarkan Respon Pengguna |
| title_full_unstemmed | Analisis Keefektifan Facebook ADS di Jejaring Sosial facebook.com sebagai Media Iklan Online Berdasarkan Respon Pengguna |
| title_short | Analisis Keefektifan Facebook ADS di Jejaring Sosial facebook.com sebagai Media Iklan Online Berdasarkan Respon Pengguna |
| title_sort | analisis keefektifan facebook ads di jejaring sosial facebook com sebagai media iklan online berdasarkan respon pengguna |
| topic | ETD |
| work_keys_str_mv | AT asephermansah analisiskeefektifanfacebookadsdijejaringsosialfacebookcomsebagaimediaiklanonlineberdasarkanresponpengguna AT drsonywarsonomafisak analisiskeefektifanfacebookadsdijejaringsosialfacebookcomsebagaimediaiklanonlineberdasarkanresponpengguna |