Studi Customer Based Brand Equity pada Industri Keramik Lantai
Competition of tile industry in Indonesia is very high, it is caused by the many companies that play in this industry. To overcome this rivalry, a competitive advantage that can be realized in the form of brand equity is required. This research aims to measure the customer based brand equity in the...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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