KETERLIBATAN KONSUMEN TERHADAP LINGKUNGAN : PENGARUHNYA PADA SIKAP KONSUMEN TERHADAP IKLAN HIJAU DAN SIKAP KONSUMEN TERHADAP PEMILIHAN TEMA IKLAN HIJAU
The research aims to identify the influence of consumer involvement to environment towards consumer attitude to green advertisement and consumer attitude to green advertisement theme choice. The research is a replication from previous study entitled Green Advertising Effects on Attitude and Choice o...
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| Formato: | Tesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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