FORMULASI STRATEGI PT TUGU PAKULONAN DALAM MENGHADAPI PERSAINGAN DI INDUSTRI PERCETAKAN KEMASAN
Indonesia�s demand of packaging is increasing which is shown by increasing of packaging industrials� revenue from US$ 4,6 billion into US$ 5,06 billion in 2011. The high revenue of that industries are supported by absorption of food and non food product which we can see from the growth of minima...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| _version_ | 1797033355995250688 |
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| author | , David Jasuti Hasudungan , Dr. Agus Setiawan, M.Soc.Sc. |
| author_facet | , David Jasuti Hasudungan , Dr. Agus Setiawan, M.Soc.Sc. |
| author_sort | , David Jasuti Hasudungan |
| collection | UGM |
| description | Indonesia�s demand of packaging is increasing which is shown by
increasing of packaging industrials� revenue from US$ 4,6 billion into US$ 5,06
billion in 2011. The high revenue of that industries are supported by absorption of
food and non food product which we can see from the growth of minimarket and
hypermarket as marketing agents for both product.
Rivalry at packaging industrial is very tight because of job-based order and
many companies which compete in this business. PT Tugu Pakulonan is one of
the company which compete in this business with average of 1 ton production
every month. Today, PT Tugu Pakulonan focuses its packaging production in
offset printing and corrugated box, with marketing target in domestic and
international market.
Formulating precise business strategies for PT Tugu Pakulonan which
competes in packaging industry can be done by doing SWOT Analysis and IE
Matrix Analysis. The result from analysing methods shows that PT Tugu
Pakulonan has high internal score with average external score. Precise strategy
for that condition is product and market intensification with business integration. |
| first_indexed | 2024-03-13T22:52:40Z |
| format | Thesis |
| id | oai:generic.eprints.org:120380 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:52:40Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1203802016-03-04T08:31:49Z https://repository.ugm.ac.id/120380/ FORMULASI STRATEGI PT TUGU PAKULONAN DALAM MENGHADAPI PERSAINGAN DI INDUSTRI PERCETAKAN KEMASAN , David Jasuti Hasudungan , Dr. Agus Setiawan, M.Soc.Sc. ETD Indonesia�s demand of packaging is increasing which is shown by increasing of packaging industrials� revenue from US$ 4,6 billion into US$ 5,06 billion in 2011. The high revenue of that industries are supported by absorption of food and non food product which we can see from the growth of minimarket and hypermarket as marketing agents for both product. Rivalry at packaging industrial is very tight because of job-based order and many companies which compete in this business. PT Tugu Pakulonan is one of the company which compete in this business with average of 1 ton production every month. Today, PT Tugu Pakulonan focuses its packaging production in offset printing and corrugated box, with marketing target in domestic and international market. Formulating precise business strategies for PT Tugu Pakulonan which competes in packaging industry can be done by doing SWOT Analysis and IE Matrix Analysis. The result from analysing methods shows that PT Tugu Pakulonan has high internal score with average external score. Precise strategy for that condition is product and market intensification with business integration. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , David Jasuti Hasudungan and , Dr. Agus Setiawan, M.Soc.Sc. (2013) FORMULASI STRATEGI PT TUGU PAKULONAN DALAM MENGHADAPI PERSAINGAN DI INDUSTRI PERCETAKAN KEMASAN. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60411 |
| spellingShingle | ETD , David Jasuti Hasudungan , Dr. Agus Setiawan, M.Soc.Sc. FORMULASI STRATEGI PT TUGU PAKULONAN DALAM MENGHADAPI PERSAINGAN DI INDUSTRI PERCETAKAN KEMASAN |
| title | FORMULASI STRATEGI PT TUGU PAKULONAN DALAM MENGHADAPI PERSAINGAN DI INDUSTRI PERCETAKAN KEMASAN |
| title_full | FORMULASI STRATEGI PT TUGU PAKULONAN DALAM MENGHADAPI PERSAINGAN DI INDUSTRI PERCETAKAN KEMASAN |
| title_fullStr | FORMULASI STRATEGI PT TUGU PAKULONAN DALAM MENGHADAPI PERSAINGAN DI INDUSTRI PERCETAKAN KEMASAN |
| title_full_unstemmed | FORMULASI STRATEGI PT TUGU PAKULONAN DALAM MENGHADAPI PERSAINGAN DI INDUSTRI PERCETAKAN KEMASAN |
| title_short | FORMULASI STRATEGI PT TUGU PAKULONAN DALAM MENGHADAPI PERSAINGAN DI INDUSTRI PERCETAKAN KEMASAN |
| title_sort | formulasi strategi pt tugu pakulonan dalam menghadapi persaingan di industri percetakan kemasan |
| topic | ETD |
| work_keys_str_mv | AT davidjasutihasudungan formulasistrategipttugupakulonandalammenghadapipersaingandiindustripercetakankemasan AT dragussetiawanmsocsc formulasistrategipttugupakulonandalammenghadapipersaingandiindustripercetakankemasan |